10 steps to email success at Christmas: Great Article from eConsultancy

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, […]

Read more "10 steps to email success at Christmas: Great Article from eConsultancy"

Top 10 Email Marketing Best Practises

Measuring Success– Ensure you outline what your key performance indicators are going to be e.g.: Open rate Click-through rate Click to open rate (number of unique clicks/number of unique opens) Bounce rate Delivery rate (emails sent, measured against bounces) Unsubscribe rate Referral rate (‘send-to-a-friend’) Number, or proportion of, spam complaints Personalisation – Improve response rates by personalising […]

Read more "Top 10 Email Marketing Best Practises"

Top 10 Email Marketing Tips

Avoid spam filter – spam is any form of unsolicited email sent out to customers. Many organisations have sophisticated filters that prevent unsolicited emails getting through. Some of the most common used phrases that trigger spam filters are ‘Free’, ‘50% OFF’, ‘Save’, ‘Earn’ and ‘Discount’. Only send if it is valuable information – the key […]

Read more "Top 10 Email Marketing Tips"