It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, […]Read more "10 steps to email success at Christmas: Great Article from eConsultancy"
Mail Chimp http://www.mailchimp.com Campaign Monitor http://www.campaignmonitor.com Email Brain http://www.emailbrain.com Stream Send http://www.streamsend.com Mad Mimi http://www.madmimi.com Benchmark Email http://www.benchmarkemail.com Get Response http://www.getresponse.com Constant Contact http://www.constantcontact.com Exact Target http://www.exacttarget.com Boomerang boomerang.comRead more "Top 10 Email Marketing Softwares – 2015"
Measuring Success– Ensure you outline what your key performance indicators are going to be e.g.: Open rate Click-through rate Click to open rate (number of unique clicks/number of unique opens) Bounce rate Delivery rate (emails sent, measured against bounces) Unsubscribe rate Referral rate (‘send-to-a-friend’) Number, or proportion of, spam complaints Personalisation – Improve response rates by personalising […]Read more "Top 10 Email Marketing Best Practises"
1.) Test your subject lines. Click-through rate is often used in email marketing to refer specifically to the click-through rate of an offer in the body of your email. But you first need to get recipients to click into the email. Once you’ve nailed email deliverability, start A/B testing the subject lines you’re using. 2.) […]Read more "Top 10 Ways to Improve Click Through Rate Performances"
1. Highlight the objective in the subject line Always keep your objective in mind and ask yourself, “If I received this email, would my interest be piqued and would I understand what the company wants me to do?” Read the subject line out loud and test it out on friends or colleagues to get instant […]Read more "Top 10 Ways to Improve Open Rate Performances"
TEST Long and Short Subject Lines A lot of advice tells you to limit subject lines to 50 characters, but I’ve noticed good engagements with both short or long subject lines. Include a CTA Although one of the key aspects of successful copywriting is telling readers what they need to do, this can get overlooked in subject […]Read more "Top 10 Tips to Subject Line Success"
Avoid spam filter – spam is any form of unsolicited email sent out to customers. Many organisations have sophisticated filters that prevent unsolicited emails getting through. Some of the most common used phrases that trigger spam filters are ‘Free’, ‘50% OFF’, ‘Save’, ‘Earn’ and ‘Discount’. Only send if it is valuable information – the key […]Read more "Top 10 Email Marketing Tips"