Do you use preheader text in your email marketing campaigns?
In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops.
This shift to mobile has made the use of preheader text an important consideration for any marketer using email to grow sales and revenue.
In this post, we’ll explain what preheader text is, why you should use it and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.
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