One sure fire way to ensure that you get the clients instead of your competitors is by offering a personalised and targeted experience for your customers and this can be done with customer segmentation. Whether customer segmentation is something you have just started trying out recently or you need some fresh ideas for increased targeting […]Read more "Improving Your Customers Experience With Segmentation"
Have you ever thought about the customer lifetime value of your newsletter subscribers? After all you’re sending out newsletters to subscribers and we are sure you aren’t just doing it for fun? Maybe it is enjoyable and it’s a nice thing to do, but if we are honest the real reason you’re doing it is […]Read more "What Is The Customer Lifetime Value Of Your Newsletter Subscribers?"