Every day we are bombarded with hundreds of decisions and it’s impossible to make sound, rational choices at every turn. Instead of logic, we often rely on emotions, or our gut instinct. A great example is in your inbox. It’s impossible to read every email so you skim, mass delete and read only the emails […]Read more "5 Psychology Principles to Improve Your Next Email Campaign"
Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader text an important consideration for any marketer using email […]Read more "How to write better preheader text in your next email campaign"
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, […]Read more "10 steps to email success at Christmas: Great Article from eConsultancy"