TEST Long and Short Subject Lines A lot of advice tells you to limit subject lines to 50 characters, but I’ve noticed good engagements with both short or long subject lines. Include a CTA Although one of the key aspects of successful copywriting is telling readers what they need to do, this can get overlooked in subject […]Read more "Top 10 Tips to Subject Line Success"
Avoid spam filter – spam is any form of unsolicited email sent out to customers. Many organisations have sophisticated filters that prevent unsolicited emails getting through. Some of the most common used phrases that trigger spam filters are ‘Free’, ‘50% OFF’, ‘Save’, ‘Earn’ and ‘Discount’. Only send if it is valuable information – the key […]Read more "Top 10 Email Marketing Tips"